Your shopfront goes dark the second the sun sets. That’s the real problem. Not “Which sign looks nicer?. “It’s about whether your signage still works while you’re asleep. LED illuminated signs are better than non-illuminated signage for most Australian companies. They are cheaper to maintain and will not be damaged easily. Non-illuminated and older fluorescent or neon signs still work for some businesses.  Low-traffic daytime shops. Heritage buildings. Tight startup budgets. But if customers need to find you after dark, LED wins over time. Traditional signs cost less on day one. LEDs cost less by day 1,000. We built our
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