Most of the business owners overspend and conduct no research and find their signs fading or breaking after two years. Below is the list of the top 5 mistakes that are made repeatedly.  This includes choosing poor LEDs, making wrong measurements, bypassing council approval, selecting wrong installer and treating signage as an expense and not as an investment. I’m breaking down the truth about illuminated signage cost, the real math behind LED vs. traditional signs, and why “just get three quotes” is bad advice that pushes you toward the cheapest option, not the best one. Quick Takeaways The cost of more »