You could be in the best spot in Melbourne. Great product. Great location. But if your sign is wrong, people walk straight past you. Most outdoor sign design mistakes are not obvious. They are small. A hard-to-read font, low colour contrast, and too much text. But the damage is real. Your shopfront signage design is often your first and only chance to make an impression.  I am breaking down the truth about sign visibility, the math behind viewing distance, and why “more info on your sign equals more value” is actually a trap. Here are 10 mistakes to fix right more »