Right, you know when you get to a shopping centre and the whole place is so busy and noisy that it’s difficult to concentrate? You’re looking for a shop, but the signs are either too dull or too disorienting. Or perhaps you didn’t even recognise a shop because its sign was dull or outdated. That’s a problem! For customers and for shop owners. For retailers, the million-dollar question is: How do you make people stop, look, and enter your store? When multiple stores in a centre crave the same attention, it may seem like screaming in a crowded room.  But more »